Rthyms.Life offers a full-stack ecosystem for artists, in which creators retain control over every aspect of their careers, from cross collaborations and studio sessions, through to bookings and career management.
Its artists include Guru Randhawa, Savi Kahlon, Sardar Khehra, and more.
Through the partnership, Warner Music India will provide “seamless distribution” across global platforms, leveraging its network to lift artists to the top of international and domestic charts.

Why it matters:

Rthyms.Life has headquarters in India and Dubai, two rapidly emerging markets.
As Digital Music News points out, the partnership is one of several to have been forged with the Indian music business, such as Universal Music/Republic’s JV with Visva Records; Reservoir’s Musicraft catalog buyout; and Sony Music THG India.
Rthyms’ presence in Dubai also positions it at the center of MENA’s music sector growth.

What they said:

Jay Mehta, Managing Director, Warner Music India & SAARC: “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”
Akshit Lahoria, Co-Founder of Rthyms.Life: “Rthyms.Life was built on a simple belief – that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”

Warner Music India has teamed with creator-first music platform Rthyms.Life to help amplify India’s unique sounds on the global stage.

Rthyms.Life offers a full-stack ecosystem for artists, in which creators retain control over every aspect of their careers, from cross collaborations and studio sessions, through to bookings and career management.
Its artists include Guru Randhawa, Savi Kahlon, Sardar Khehra, and more.
Through the partnership, Warner Music India will provide “seamless distribution” across global platforms, leveraging its network to lift artists to the top of international and domestic charts.

Rthyms.Life has headquarters in India and Dubai, two rapidly emerging markets.
As Digital Music News points out, the partnership is one of several to have been forged with the Indian music business, such as Universal Music/Republic’s JV with Visva Records; Reservoir’s Musicraft catalog buyout; and Sony Music THG India.
Rthyms’ presence in Dubai also positions it at the center of MENA’s music sector growth.

Jay Mehta, Managing Director, Warner Music India & SAARC: “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”
Akshit Lahoria, Co-Founder of Rthyms.Life: “Rthyms.Life was built on a simple belief – that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”

Warner Music India has teamed with creator-first music platform Rthyms.Life to help amplify India’s unique sounds on the global stage.

Rthyms.Life offers a full-stack ecosystem for artists, in which creators retain control over every aspect of their careers, from cross collaborations and studio sessions, through to bookings and career management.
Its artists include Guru Randhawa, Savi Kahlon, Sardar Khehra, and more.
Through the partnership, Warner Music India will provide “seamless distribution” across global platforms, leveraging its network to lift artists to the top of international and domestic charts.

Rthyms.Life has headquarters in India and Dubai, two rapidly emerging markets.
As Digital Music News points out, the partnership is one of several to have been forged with the Indian music business, such as Universal Music/Republic’s JV with Visva Records; Reservoir’s Musicraft catalog buyout; and Sony Music THG India.
Rthyms’ presence in Dubai also positions it at the center of MENA’s music sector growth.

Jay Mehta, Managing Director, Warner Music India & SAARC: “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”
Akshit Lahoria, Co-Founder of Rthyms.Life: “Rthyms.Life was built on a simple belief – that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”

This story was written with information from Digital Music News and Warner Music’s press release.
We covered it because it’s news of Warner Music India expanding its presence.