Increased Investment in the Indian Music Market refers to the growing financial interest and capital flowing into India's music industry. This trend is driven by factors such as a surge in paid streaming subscriptions, a burgeoning live music scene, and the overall growth potential of India as a major emerging market. The Indian music market is currently the second largest streaming market globally¹ and is projected to experience significant annual growth, with some estimates suggesting a 30-50% increase if key challenges are addressed². This influx of investment is leading to improved infrastructure, increased demand for live performances, and a more robust digital music ecosystem.