The deal applies to all music he writes

The strategic move will enable the company to expand its superfan activities

The consultancy aims to "help shape actionable paths forward" for organizations

Follows the success of their 20-date European run in 2025

tvg, the company founded by Mumford and Sons’ Ben Lovett, leads the development

He will work in the Global Touring division

Expands the platform’s ability to help indie labels and artists grow

Paid streaming and vinyl growth were key drivers

Estimates it can save more than 1,000 hours of admin work during a typical event cycle

Plus more listings in booking, venue production and digital marketing.