Marketing & Brand

Brand deals, viral campaigns, and creative marketing stories.

Marketing & Brand

Brand deals, viral campaigns, and creative marketing stories.

Marketing & Brand

May 15, 2026

1 min read

Netflix and AEG Presents are Producing a ‘K-pop Demon Hunters’ Global Concert Tour

Whether HUNTR/X will perform and other details are sparse at the moment

Netflix and AEG Presents are Producing a ‘K-pop Demon Hunters’ Global Concert Tour

Whether HUNTR/X will perform and other details are sparse at the moment

Harry Levin

Marketing & Brand

May 15, 2026

Marketing & Brand

May 15, 2026

1 min read

Pete Townshend Partners with Primary Wave on Name, Image, Likeness Rights

The deal also includes the exploitation of future creative projects

Pete Townshend Partners with Primary Wave on Name, Image, Likeness Rights

The deal also includes the exploitation of future creative projects

Rod Yates

Marketing & Brand

May 15, 2026

Marketing & Brand

May 13, 2026

1 min read

Spotify Supercharges Wrapped to Feature Users’ All-Time Listening History

The initiative is part of the streamer’s 20th anniversary celebrations

Spotify Supercharges Wrapped to Feature Users’ All-Time Listening History

The initiative is part of the streamer’s 20th anniversary celebrations

Rod Yates

Marketing & Brand

May 13, 2026

Marketing & Brand

May 13, 2026

1 min read

Apple Music Teams with Lady Gaga for ‘Mayhem Requiem’ Live Performance Film

Even non-subscribers will be able to watch the premiere on the platform

Apple Music Teams with Lady Gaga for ‘Mayhem Requiem’ Live Performance Film

Even non-subscribers will be able to watch the premiere on the platform

Rod Yates

Marketing & Brand

May 13, 2026

Marketing & Brand

May 12, 2026

1 min read

Kobalt Has Entered Into A New Partnership With LAA Music

LAA Music clients have demonstrated great success on TikTok

Kobalt Has Entered Into A New Partnership With LAA Music

LAA Music clients have demonstrated great success on TikTok

Harry Levin

Marketing & Brand

May 12, 2026

Marketing & Brand

May 12, 2026

2 min read

Sony Music Publishing Confirms Recognition Music Catalog Deal

Brings under its stewardship more than 45,000 works

Sony Music Publishing Confirms Recognition Music Catalog Deal

Brings under its stewardship more than 45,000 works

Rod Yates

Marketing & Brand

May 12, 2026

Marketing & Brand

May 11, 2026

2 min read

AIF Launches ‘First Festival Week 2026,’ Championing Indie Festivals

The campaign celebrates the ‘first festivals’ of artists like Olivia Dean, Lewis Capaldi

AIF Launches ‘First Festival Week 2026,’ Championing Indie Festivals

The campaign celebrates the ‘first festivals’ of artists like Olivia Dean, Lewis Capaldi

Rod Yates

Marketing & Brand

May 11, 2026

Marketing & Brand

May 8, 2026

2 min read

Kalshi and Madison Square Garden Enter Into Multi-Year Strategic Partnership

Kalshi will be named the “Official Prediction Market Partner of Madison Square Garden”

Kalshi and Madison Square Garden Enter Into Multi-Year Strategic Partnership

Kalshi will be named the “Official Prediction Market Partner of Madison Square Garden”

Harry Levin

Marketing & Brand

May 8, 2026

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