Sony Music India and The Hello Group Launch THG India

Sony Music India and LA-based entertainment company The Hello Group (THG) have launched THG India, with a view to providing Indian artists with global touring opportunities and comprehensive management services.

Global collaboration:

- THG India will combine Sony Music India’s understanding of the Indian music landscape with THG’s expertise in global live touring and artist development.

- Operating within The Hello Group’s global network, THG India will offer artist management, global live event booking and publishing.

- Sony Music India will provide strategic investment and access to its creative and commercial platforms.

About:

- THG’s publishing arm, administered by Sony Music Publishing, has achieved over 50 Billboard No. 1 chart results and numerous platinum singles and albums in Asia with artists such as BTS, NCT 127, Steve Aoki and The Chainsmokers.

- Its booking agency has organized world tours for artists such as Jeff Satur, Mark Ambor, Sunkis and more.

What they said:

- Vinit Thakkar, Managing Director, Sony Music India: “By combining THG’s strength in global live touring and their international network with our deep local expertise, we are strategically empowering Indian artists with the resources, seasoned management, and global network essential to truly accelerate their careers and resonate on the international stage.”