Welcome to the Beta
New Industry Focus (NIF) is live, but still evolving. That means you’re seeing a real working version of the site: real stories, real reporting, but still in development. We’re calling this phase the Beta.
We're taking a modern, tech-driven approach to building NIF: ship early, listen closely, and improve constantly. Beta launches are common in the world of software because they let you get real feedback, test assumptions, and grow with your users. We're bringing that same mindset to editorial.
No gatekeeping. No waiting for perfection. Just start, learn, and build.
Why We’re in Beta
We have big plans for NIF but if we waited till they were all in place we'd never get started. Instead, we’re soft-launching early on purpose. This lets us:
Learn from actual reader behavior and feedback
Prioritize what’s actually useful to working professionals
Get stories out there now, not “eventually”
Develop our voice and editorial guidelines
Attract more great writers
What to Expect
During the Beta, NIF will cover a limited number of stories each week. We’re prioritizing short, high-signal coverage of the people, moves, tools, and shifts that matter most in the new music industry.
Betas are great for working out technical bugs. While this Beta is for that too, the "bugs" we're most interested in working out are around the stories we cover and the way we cover them including the behind the scenes workflow necessary to get to the place we want to be eventually.
What We’re Not Doing (Yet)
A few things we plan to launch later but aren’t part of the Beta:
Long-form stories, analysis and original reporting
Commenting or community features
More global coverage
Profiles, interviews and deep-dives
Generally more news coverage
How You Can Help
Tell us what’s working and what’s not. Send thoughts, bugs, or ideas via our contact form.
Want to send us news?
Want to write for us?
What’s Next
The Beta is just the beginning. We’ll be expanding our editorial scope, adding new contributors, and launching new formats: from newsletters to long-form reporting to live dashboards.