


TikTok Canada Ends Sponsorship of Juno Awards Ahead of National Ban
The popular video streaming app sponsored several major music organizations in Canada
TikTok Canada will no longer sponsor the Juno Awards, Canada’s most prestigious music awards. The company has also ended sponsorships with several other cultural programs, including the music-forward nonprofits, MusiCounts and ADISQ. This development comes in the wake of an incoming ban on the app’s operations.
Background:
In November 2024, the Ministry of Innovation, Science and Industry in Ottawa ordered ByteDance, TikTok’s parent company, to shut down its offices in Vancouver and Toronto. The ban was due to national security concerns.
Canadian users will still be able to access the app after the offices close.
Sponsorship history:
TikTok Canada has been the lead sponsor of the Juno Awards since 2020.
The company was also the title sponsor of the Juno Fan Choice Award, and a sponsor of MusiCounts, ADISQ, and the Toronto Film Festival.
What they said:
Steve de Eyre, director of public policy and government affairs, TikTok Canada: “This harmful and misguided order not only eliminates funding for investments in Canadian culture and content creators — including programs like the TikTok Accelerator for Indigenous Creators — it also requires us to terminate hundreds of local jobs.”
TikTok Canada will no longer sponsor the Juno Awards, Canada’s most prestigious music awards. The company has also ended sponsorships with several other cultural programs, including the music-forward nonprofits, MusiCounts and ADISQ. This development comes in the wake of an incoming ban on the app’s operations.
Background:
In November 2024, the Ministry of Innovation, Science and Industry in Ottawa ordered ByteDance, TikTok’s parent company, to shut down its offices in Vancouver and Toronto. The ban was due to national security concerns.
Canadian users will still be able to access the app after the offices close.
Sponsorship history:
TikTok Canada has been the lead sponsor of the Juno Awards since 2020.
The company was also the title sponsor of the Juno Fan Choice Award, and a sponsor of MusiCounts, ADISQ, and the Toronto Film Festival.
What they said:
Steve de Eyre, director of public policy and government affairs, TikTok Canada: “This harmful and misguided order not only eliminates funding for investments in Canadian culture and content creators — including programs like the TikTok Accelerator for Indigenous Creators — it also requires us to terminate hundreds of local jobs.”
TikTok Canada will no longer sponsor the Juno Awards, Canada’s most prestigious music awards. The company has also ended sponsorships with several other cultural programs, including the music-forward nonprofits, MusiCounts and ADISQ. This development comes in the wake of an incoming ban on the app’s operations.
Background:
In November 2024, the Ministry of Innovation, Science and Industry in Ottawa ordered ByteDance, TikTok’s parent company, to shut down its offices in Vancouver and Toronto. The ban was due to national security concerns.
Canadian users will still be able to access the app after the offices close.
Sponsorship history:
TikTok Canada has been the lead sponsor of the Juno Awards since 2020.
The company was also the title sponsor of the Juno Fan Choice Award, and a sponsor of MusiCounts, ADISQ, and the Toronto Film Festival.
What they said:
Steve de Eyre, director of public policy and government affairs, TikTok Canada: “This harmful and misguided order not only eliminates funding for investments in Canadian culture and content creators — including programs like the TikTok Accelerator for Indigenous Creators — it also requires us to terminate hundreds of local jobs.”
TikTok Canada
Juno Awards
ByteDance
MusiCounts
ADISQ
Steve de Eyre
Toronto Film Festival
Juno Fan Choice Award
TikTok Accelerator for Indigenous Creators
TikTok
TikTok Ban Impact on Music
TikTok Regulatory Challenges
Government Tech Policy Shifts
Social Media Platform Regulation
TikTok's Uncertain Future
Geopolitical Impact On Arts Funding
Awards & Milestones
Brand Partnerships
Government Scrutiny
Social Media Regulation
Sponsorship Withdrawal
Canada
Ottawa, CA
Vancouver, CA
Toronto, CA
👋 Disclosures & Transparency Block
- This article was written with information sourced from The Hollywood Reporter and Digital Music News.
- We covered it because of the influence of TikTok and the Juno Awards on the music industry.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Policy & Legal
Jul 10, 2025
1 min read
Oak View Group CEO Tim Leiweke Steps Down Following DOJ Indictment
The DOJ indictment alleges a conspiracy to rig venue bidding

Policy & Legal
Jul 9, 2025
1 min read
Live Nation and NIVA State Their Cases in the DOJ & FTC Live Industry Investigation
Rivals agree on resale reform but clash on market structure

Policy & Legal
Jul 8, 2025
1 min read
Over 200 Sign Letter Opposing UMG’s Proposed Acquisition of Downtown
Signatories include reps from Beggars Group and Secretly Group

Oak View Group CEO Tim Leiweke Steps Down Following DOJ Indictment
The DOJ indictment alleges a conspiracy to rig venue bidding

Rod Yates
Policy
Jul 10, 2025

Live Nation and NIVA State Their Cases in the DOJ & FTC Live Industry Investigation
Rivals agree on resale reform but clash on market structure

Rod Yates
Policy
Jul 9, 2025

Over 200 Sign Letter Opposing UMG’s Proposed Acquisition of Downtown
Signatories include reps from Beggars Group and Secretly Group

Rod Yates
Policy
Jul 8, 2025

Turkey Probes Spotify for Anti-Competitive Behavior
“Provocative” playlists are also under the microscope

Rod Yates
Policy
Jul 7, 2025

HITS Act To Become Law, Assisting Independent Creators
A2IM, NITO and the Recording Academy applaud the development

Rod Yates
Policy
Jul 7, 2025

TikTok is Developing New App for the United States
This update comes ahead of TikTok’s required sale of its US operations

Harry Levin
Policy
Jul 7, 2025