Brand Partnerships
Brand Partnerships in the music industry represent collaborative agreements between artists, labels, and commercial brands to create mutual value. These partnerships encompass various forms including sponsorships¹, endorsements², product placements, exclusive content deals³, and co-branding initiatives. They serve as revenue streams for artists while providing brands with authentic connections to target audiences through music's emotional impact⁴.
Brand Partnerships
Brand Partnerships in the music industry represent collaborative agreements between artists, labels, and commercial brands to create mutual value. These partnerships encompass various forms including sponsorships¹, endorsements², product placements, exclusive content deals³, and co-branding initiatives. They serve as revenue streams for artists while providing brands with authentic connections to target audiences through music's emotional impact⁴.
Brand Partnerships
Brand Partnerships in the music industry represent collaborative agreements between artists, labels, and commercial brands to create mutual value. These partnerships encompass various forms including sponsorships¹, endorsements², product placements, exclusive content deals³, and co-branding initiatives. They serve as revenue streams for artists while providing brands with authentic connections to target audiences through music's emotional impact⁴.
Related News
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The union seeks to expand brand opportunities for artists
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Marketing & Brand
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Tech & Innovation
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Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”
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Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”
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Live
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Governors Ball 2026 Announces Lineup with Headliners Lorde, A$AP Rocky, and Stray Kids
The festival will return to Flushing Meadows Corona Park in New York City, June 5-7
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The festival will return to Flushing Meadows Corona Park in New York City, June 5-7
Live
Jan 6, 2026
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1 min read
Governors Ball 2026 Announces Lineup with Headliners Lorde, A$AP Rocky, and Stray Kids
The festival will return to Flushing Meadows Corona Park in New York City, June 5-7
Deals & Signings
Dec 22, 2025
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UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users
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The gaming platform has over 111 million daily active users
Deals & Signings
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UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
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Deals & Signings
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Rosé Signs with WME for Global Representation
The Blackpink singer will soon embark on solo touring
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Deals & Signings
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Dec 15, 2025
1 min read
Rosé Signs with WME for Global Representation
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Marketing & Brand
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Drowned in Sound Partners with Streaming Platform Qobuz
The music publication and streamer are collaborating on content
Drowned in Sound Partners with Streaming Platform Qobuz
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Marketing & Brand
Dec 12, 2025
Marketing & Brand
Dec 12, 2025
1 min read
Drowned in Sound Partners with Streaming Platform Qobuz
The music publication and streamer are collaborating on content
Careers & People
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CAA Makes Six Promotions in Global Touring Department
The six members of the team are based in Los Angeles, Nashville, and London
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The six members of the team are based in Los Angeles, Nashville, and London
Careers & People
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CAA Makes Six Promotions in Global Touring Department
The six members of the team are based in Los Angeles, Nashville, and London
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