The potential ban of TikTok in certain regions, particularly the U.S., poses significant implications for the music industry. TikTok has become a vital platform for music discovery and promotion, with artists and labels relying on it for marketing and audience engagement¹. A ban could lead to substantial revenue loss for the industry, with estimates suggesting major labels like UMG could face a $110 million annual loss². It would also necessitate a complete rethinking of marketing strategies for artists and labels, especially impacting independent artists who heavily utilize the platform for exposure³.