The theme of "TikTok's Uncertain Future" in the music industry centers on the potential ban of the TikTok app in the United States and its profound implications for music discovery, artist promotion, and marketing strategies. TikTok has become a dominant force in shaping music trends and launching artists into mainstream success¹. A potential ban threatens a vital platform for artists to connect with fans and could disrupt revenue streams, forcing the industry to seek alternative platforms for music promotion and engagement².