The theme of TikTok Regulatory Challenges in the music industry encompasses the legal and governmental pressures faced by the platform, particularly concerning potential bans or restrictions in various countries¹. These challenges also include ongoing disputes with major music labels over artist royalties, licensing agreements, and the use of artificial intelligence in music creation and distribution². Such regulatory actions and disputes significantly impact how artists promote their music, how new songs gain popularity, and the overall marketing strategies within the music industry³.