MusicInfra Partners with The Royalty Network to Optimize YouTube Rights Management

New York City-headquartered music rights clearinghouse MusicInfra has entered a strategic partnership with The Royalty Network, the independent US music publisher managing over 800,000 musical works by artists such as Bill Withers, Gang Starr, Dead Prez and more.

The goal:

• To set a new standard for rights management within YouTube’s Content Management System (CMS) and beyond.

• To pair rightsholder metadata holdings with scaled industry-wide metadata to ensure maximum revenue collection for songwriters.

The deal:

• The Royalty Network’s catalog of compositions and recordings will be matched with data generated by YouTube’s CMS, as leveraged by MusicInfra’s technology.

• By combining this technology with The Royalty Network’s song catalog and metadata they can find songs that are uploaded under alternate or disguised versions but haven’t been claimed within YouTube’s CMS; fix hidden data errors; match recordings on YouTube to the correct underlying musical works; and resolve ownership conflicts more efficiently.

What they said:

• Bjorn Lindvall, CEO and Co-Founder of MusicInfra: “This partnership demonstrates how our modern technology can transform rights management from a reactive process into a proactive revenue driver. By identifying difficult-to-identify works and correcting hidden, but pervasive, metadata issues directly within the YouTube CMS, we empower rightsholders like The Royalty Network to maximize revenue and drive continued success.”