


HYBE America Sells Big Machine Rock Label to Gebbia Media
Big Machine Label founder Scott Borchetta will continue to oversee operations
HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
HYBE America
Big Machine Rock
Gebbia Media
Scott Borchetta
Siebert Financial Corp
Daughtry
Sammy Hagar
Badflower
Scooter Braun
SM Entertainment
Label Restructuring
K-Pop Conglomerate Divestiture
Label Divestiture
Nashville, US
United States
Independent Label Consolidation
Record Labels
New York, US
Mergers & Acquisitions
South Korea
👋 Disclosures & Transparency Block
This story was written with information sourced from Music Business Worldwide.
We covered it because of the profiles of its key players.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Deals & Signings
Jul 22, 2025
1 min read
Incubus Signs With CAA
The prominent alternative rock band has wrapped three tours since August 2024

Deals & Signings
Jul 22, 2025
1 min read
Five Finger Death Punch Re-Record Catalog After Sale of Original Masters
The metal band are taking a leaf out of Taylor’s Swift’s book

Deals & Signings
Jul 21, 2025
1 min read
Symphonic Forms New Strategic Alliance with Korea’s Abyss Company
The deal seeks to expand the global reach of Southeast Asian artists

Incubus Signs With CAA
The prominent alternative rock band has wrapped three tours since August 2024

Harry Levin
Deals
Jul 22, 2025

Five Finger Death Punch Re-Record Catalog After Sale of Original Masters
The metal band are taking a leaf out of Taylor’s Swift’s book

Rod Yates
Deals
Jul 22, 2025

Symphonic Forms New Strategic Alliance with Korea’s Abyss Company
The deal seeks to expand the global reach of Southeast Asian artists

Rod Yates
Deals
Jul 21, 2025

Jonas Group Entertainment Acquires Portion of Jonas Brothers' Catalog
Jonas Group Entertainment is operated by their father, Kevin Jonas Sr.

Harry Levin
Deals
Jul 18, 2025

Primary Wave Signs Music Rights Deal With Peter Green’s Estate
The Fleetwood Mac founder penned songs such as “Black Magic Woman” and “Albatross”

Rod Yates
Deals
Jul 16, 2025

Camila Cabello Inks Deal with Full Stop Management
The pop star became a free agent in May of this year

Harry Levin
Deals
Jul 15, 2025