HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
