


HYBE America Sells Big Machine Rock Label to Gebbia Media
Big Machine Label founder Scott Borchetta will continue to oversee operations
HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
HYBE America has sold Big Machine Rock (BMR), the rock-focused arm of Big Machine Label Group (BMLG), to Gebbia Media.
What Gebbia is buying:
The Big Machine Rock roster includes Daughtry, Sammy Hagar, Badflower and Olive Vox among others.
Artists currently signed to BMR will remain part of the roster, with Big Machine Label founder Scott Borchetta continuing to oversee operations.
Heather Luke-Husong will stay on as General Manager.
The players:
BMLG was founded in 2005 by Borchetta and acquired by Scooter Braun's Ithaca Holdings in 2019.
Ithaca was acquired by South Korea's HYBE in 2021 for $1.05 billion.
As per Music Business Worldwide, Gebbia Media is an "entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media."
Gebbia is a subsidiary of New-York headquartered financial services company Siebert Financial Corp.
The future:
Borchetta will join the advisory board of Siebert Financial.
A press release states that under Gebbia, BMR will "prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture."
Other HYBE news:
HYBE America's South Korea-based parent is selling its full stake in K-pop rival SM Entertainment to Tencent Music for nearly $180 million.
HYBE America
Big Machine Rock
Gebbia Media
Scott Borchetta
Siebert Financial Corp
Daughtry
Sammy Hagar
Badflower
Scooter Braun
SM Entertainment
Label Restructuring
K-Pop Conglomerate Divestiture
Label Divestiture
Nashville, US
United States
Independent Label Consolidation
Record Labels
New York, US
Mergers & Acquisitions
South Korea
👋 Disclosures & Transparency Block
This story was written with information sourced from Music Business Worldwide.
We covered it because of the profiles of its key players.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Deals & Signings
Oct 29, 2025
1 min read
EU Commission Resumes Review of Universal’s Downtown Deal
The investigation was paused in September

Deals & Signings
Oct 29, 2025
1 min read
Idris Elba Renews Deal With Universal Music Publishing Group
The award-winning actor has been actively releasing music since 2019

Deals & Signings
Oct 29, 2025
1 min read
Pythagoras Music Fund Acquires Catalogs from Peter Sinfield and Joe Janiak
Includes both writers’ shares and publishing rights

EU Commission Resumes Review of Universal’s Downtown Deal
The investigation was paused in September

Rod Yates
Deals
Oct 29, 2025

Idris Elba Renews Deal With Universal Music Publishing Group
The award-winning actor has been actively releasing music since 2019

Harry Levin
Deals
Oct 29, 2025

Pythagoras Music Fund Acquires Catalogs from Peter Sinfield and Joe Janiak
Includes both writers’ shares and publishing rights

Rod Yates
Deals
Oct 29, 2025

Rick Parashar Estate Inks Music Rights Deal with MusicBird
The producer was a figurehead of the grunge movement

Rod Yates
Deals
Oct 28, 2025

TikTok USA Sale Expected to be Completed This Week
In a recent interview on Face the Nation, U.S. Treasury Secretary Scott Bessent suggested the deal is about to close

Harry Levin
Deals
Oct 27, 2025

‘KPop Demon Hunters’ Star EJAE Inks New Deal With WME
The signing comes after EJAE and the other members of Hunter/x announced their first live concert

Harry Levin
Deals
Oct 24, 2025




