Basden has worked extensively in the country and Americana space via his 12 years at Big Machine Label Group

Plus moves at Sony Music Publishing, TEG Live & more

The exec will pursue new ventures under the Big Machine Records brand

It will helm the label’s efforts across the UK, Australia and more

The exec heads up the label’s visual assets and production

The JV reunites the team that developed Taylor Swift’s early career

Big Machine Label founder Scott Borchetta will continue to oversee operations