UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints

Universal Music Group (UMG) UK has launched creative studio Pause, which turns stills from music videos into art prints.

The details:

• Pause captures a single frame from a music video, and turns it into a museum-quality print.

• Each still can only be purchased once, making it unique.

• Videos from Aurora, Keane, Self Esteem and Jeff Goldblum are currently included in the service.

• It launches with Amy Winehouse’s ‘You Know I’m No Good’ video.

The cost:

• Prices start at £65 ($86) if users search the video themselves and choose a frame.

• A collector’s edition, with Pause selecting key frames from which to pick, is £495 ($655).

What they said:

• Steven O’Connor, Co-Founder, Pause: “Music videos are some of the most creative, emotional, and culturally influential pieces of visual storytelling we have. Yet too often they disappear into the digital ether after release. At Pause, our mission is to resurrect these moments as art, turning single frames from iconic videos into lasting, collectible artworks. We want to give fans the opportunity to own a piece of music history, and in doing so, help people rediscover and celebrate the artistry of the music video.”