Openstage Makes Ticketing Tool Used by Megastars Available to All Artists

Fan data and marketing platform Openstage, which has used its Ticket Unlocks technology to power on-sales for Radiohead, Oasis, Bad Bunny, Hayley Williams and more, is making the tool available to artists of all sizes.

Why it matters:

• Ticket Unlocks enables artists to run invite-only on-sales by giving fans access tied to their identity.

• The system is designed to prevent bots and scalpers from scooping up tickets to shows and re-selling them at inflated prices.

How it works:

• Ticket Unlocks enables artists to run invite-only on-sales.

• Fans register directly with the artist through a branded experience controlled by the artist.

• The fan profiles are validated to block bots and scalpers before the on-sale begins.

• Artists choose who gets access, and can prioritize top fans, run lotteries, or send to all.

• Fans unlock invite-only access at Ticketmaster, AXS, and other existing ticketing partners.

• Full redemption data shows conversion, untapped demand, and exactly where to focus next.

Previous clients:

• Radiohead, Oasis, Bad Bunny, Lana Del Rey and Hayley Williams are some of the acts to have used Ticket Unlocks.

• Openstage is making the same infrastructure that powered their on-sales accessible for artists of all sizes.

• Teams can learn more here.

What they said:

• Rob Sealy, Co-Founder and Chief Strategy Officer at Openstage: “When access is intentional, on-sales stop being a race against bots and start being something fans actually look forward to. Ticket Unlocks gives artists the infrastructure to decide who gets in, run that access through the ticketing platforms everyone already uses, and see exactly who bought, who didn’t, and where demand still lives. That control and visibility now belongs to the artist.”