D2C E-commerce
D2C E-commerce in the music industry refers to direct-to-consumer sales strategies where artists and labels sell music, merchandise, tickets, and digital products directly to fans through their own websites and platforms, bypassing traditional intermediaries like record stores, distributors, and third-party retailers. This approach allows artists to retain higher profit margins¹, build stronger fan relationships², and maintain full control over their brand experience and customer data³.
D2C E-commerce
D2C E-commerce in the music industry refers to direct-to-consumer sales strategies where artists and labels sell music, merchandise, tickets, and digital products directly to fans through their own websites and platforms, bypassing traditional intermediaries like record stores, distributors, and third-party retailers. This approach allows artists to retain higher profit margins¹, build stronger fan relationships², and maintain full control over their brand experience and customer data³.
D2C E-commerce
D2C E-commerce in the music industry refers to direct-to-consumer sales strategies where artists and labels sell music, merchandise, tickets, and digital products directly to fans through their own websites and platforms, bypassing traditional intermediaries like record stores, distributors, and third-party retailers. This approach allows artists to retain higher profit margins¹, build stronger fan relationships², and maintain full control over their brand experience and customer data³.
Related News
Related News
Related News

Tech & Innovation
Jan 8, 2026
16 min read
Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”
The CEO of Universal Music Group shared strong words on the major label’s stance on AI in his annual New Year memo to staff

Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”
The CEO of Universal Music Group shared strong words on the major label’s stance on AI in his annual New Year memo to staff
Tech & Innovation
Jan 8, 2026

Tech & Innovation
Jan 8, 2026
16 min read
Sir Lucian Grainge on AI: “UMG will not stand by and watch irresponsible business models take hold”
The CEO of Universal Music Group shared strong words on the major label’s stance on AI in his annual New Year memo to staff

Deals & Signings
Dec 22, 2025
1 min read
UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users

UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users
Deals & Signings
Dec 22, 2025

Deals & Signings
Dec 22, 2025
1 min read
UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users

Community & Social Impact
Dec 18, 2025
1 min read
Bandcamp Fridays Paid Out $19 Million to Artists and Labels in 2025
Bandcamp will continue the initiative for eight Fridays in 2026

Bandcamp Fridays Paid Out $19 Million to Artists and Labels in 2025
Bandcamp will continue the initiative for eight Fridays in 2026
Community & Social Impact
Dec 18, 2025

Community & Social Impact
Dec 18, 2025
1 min read
Bandcamp Fridays Paid Out $19 Million to Artists and Labels in 2025
Bandcamp will continue the initiative for eight Fridays in 2026

Marketing & Brand
Dec 11, 2025
1 min read
UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo

UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo
Marketing & Brand
Dec 11, 2025

Marketing & Brand
Dec 11, 2025
1 min read
UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo

Marketing & Brand
Nov 27, 2025
1 min read
UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints
The service launches with Amy Winehouse’s ‘You Know I’m No Good’ clip

UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints
The service launches with Amy Winehouse’s ‘You Know I’m No Good’ clip
Marketing & Brand
Nov 27, 2025

Marketing & Brand
Nov 27, 2025
1 min read
UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints
The service launches with Amy Winehouse’s ‘You Know I’m No Good’ clip

Careers & People
Nov 25, 2025
1 min read
Mike Walsh Joins Townsend as D2C Sales and Product Consultant
The exec has spent three decades in music and media

Mike Walsh Joins Townsend as D2C Sales and Product Consultant
The exec has spent three decades in music and media
Careers & People
Nov 25, 2025

Careers & People
Nov 25, 2025
1 min read
Mike Walsh Joins Townsend as D2C Sales and Product Consultant
The exec has spent three decades in music and media

Tech & Innovation
Nov 13, 2025
1 min read
Discogs Launches New Mobile App
Promises a faster and more intuitive experience

Discogs Launches New Mobile App
Promises a faster and more intuitive experience
Tech & Innovation
Nov 13, 2025

Tech & Innovation
Nov 13, 2025
1 min read
Discogs Launches New Mobile App
Promises a faster and more intuitive experience

Deals & Signings
Nov 5, 2025
1 min read
Proper Music Grows D2C Network Through Hospital and Heavenly Deals
Follows partnerships with Bella Union and Transgressive earlier in the year

Proper Music Grows D2C Network Through Hospital and Heavenly Deals
Follows partnerships with Bella Union and Transgressive earlier in the year
Deals & Signings
Nov 5, 2025

Deals & Signings
Nov 5, 2025
1 min read
Proper Music Grows D2C Network Through Hospital and Heavenly Deals
Follows partnerships with Bella Union and Transgressive earlier in the year
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