Artist-Fan Direct Engagement
Artist-Fan Direct Engagement in the music industry refers to the strategies and platforms artists use to connect and interact directly with their audience, bypassing traditional intermediaries. This approach allows artists to build stronger relationships, foster a sense of community, and monetize their work more effectively through direct sales of music, merchandise, and experiences.
Sources
Artist-Fan Direct Engagement
Artist-Fan Direct Engagement in the music industry refers to the strategies and platforms artists use to connect and interact directly with their audience, bypassing traditional intermediaries. This approach allows artists to build stronger relationships, foster a sense of community, and monetize their work more effectively through direct sales of music, merchandise, and experiences.
Sources
Artist-Fan Direct Engagement
Artist-Fan Direct Engagement in the music industry refers to the strategies and platforms artists use to connect and interact directly with their audience, bypassing traditional intermediaries. This approach allows artists to build stronger relationships, foster a sense of community, and monetize their work more effectively through direct sales of music, merchandise, and experiences.
Sources
Related News
Related News
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Marketing & Brand
Jan 26, 2026
1 min read
UMG Launches New Livestreaming Channel on Twitch
Universal Music Live will “amplify standout moments from music-focused events”

UMG Launches New Livestreaming Channel on Twitch
Universal Music Live will “amplify standout moments from music-focused events”
Marketing & Brand
Jan 26, 2026

Marketing & Brand
Jan 26, 2026
1 min read
UMG Launches New Livestreaming Channel on Twitch
Universal Music Live will “amplify standout moments from music-focused events”

Deals & Signings
Dec 22, 2025
1 min read
UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users

UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users
Deals & Signings
Dec 22, 2025

Deals & Signings
Dec 22, 2025
1 min read
UMG and Roblox Partner on New Commercial Gaming Opportunities for Artists
The gaming platform has over 111 million daily active users

Community & Social Impact
Dec 18, 2025
1 min read
Bandcamp Fridays Paid Out $19 Million to Artists and Labels in 2025
Bandcamp will continue the initiative for eight Fridays in 2026

Bandcamp Fridays Paid Out $19 Million to Artists and Labels in 2025
Bandcamp will continue the initiative for eight Fridays in 2026
Community & Social Impact
Dec 18, 2025

Community & Social Impact
Dec 18, 2025
1 min read
Bandcamp Fridays Paid Out $19 Million to Artists and Labels in 2025
Bandcamp will continue the initiative for eight Fridays in 2026

Marketing & Brand
Dec 11, 2025
1 min read
UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo

UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo
Marketing & Brand
Dec 11, 2025

Marketing & Brand
Dec 11, 2025
1 min read
UMG Opens New UMusic Shops in NYC, London
Follows previous brick-and-mortar launches in Madrid and Tokyo

Deals & Signings
Dec 10, 2025
1 min read
SongTools Forms Strategic Partnership with ONErpm’s OFFstep
The union also involves a full platform integration

SongTools Forms Strategic Partnership with ONErpm’s OFFstep
The union also involves a full platform integration
Deals & Signings
Dec 10, 2025

Deals & Signings
Dec 10, 2025
1 min read
SongTools Forms Strategic Partnership with ONErpm’s OFFstep
The union also involves a full platform integration

Marketing & Brand
Nov 27, 2025
1 min read
UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints
The service launches with Amy Winehouse’s ‘You Know I’m No Good’ clip

UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints
The service launches with Amy Winehouse’s ‘You Know I’m No Good’ clip
Marketing & Brand
Nov 27, 2025

Marketing & Brand
Nov 27, 2025
1 min read
UMG UK’s ‘Pause’ Studio Converts Music Videos Into Art Prints
The service launches with Amy Winehouse’s ‘You Know I’m No Good’ clip

Tech & Innovation
Nov 25, 2025
2 min read
Game My Fan Teams with Primary Wave for the World’s First “Album as a Game”
Taps into the $80 billion gaming market for artists’ direct-to-fan engagement

Game My Fan Teams with Primary Wave for the World’s First “Album as a Game”
Taps into the $80 billion gaming market for artists’ direct-to-fan engagement
Tech & Innovation
Nov 25, 2025

Tech & Innovation
Nov 25, 2025
2 min read
Game My Fan Teams with Primary Wave for the World’s First “Album as a Game”
Taps into the $80 billion gaming market for artists’ direct-to-fan engagement

Community & Social Impact
Nov 17, 2025
1 min read
Amyl and The Sniffers Buy Melbourne $35K Worth of Drinks
The gesture followed the cancellation of a free outdoor performance

Amyl and The Sniffers Buy Melbourne $35K Worth of Drinks
The gesture followed the cancellation of a free outdoor performance
Community & Social Impact
Nov 17, 2025

Community & Social Impact
Nov 17, 2025
1 min read
Amyl and The Sniffers Buy Melbourne $35K Worth of Drinks
The gesture followed the cancellation of a free outdoor performance
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