Diversifying Artist Revenue Streams refers to the strategic approach by musicians to generate income from multiple sources beyond traditional avenues like record sales and touring. This theme has gained prominence due to evolving industry landscapes, particularly with the rise of digital streaming, which often provides lower per-stream payouts. Artists now explore various income streams including merchandise sales, sync licensing, direct-to-fan platforms, brand partnerships, crowdfunding, and even emerging technologies like NFTs, to build a more sustainable career in the music industry.