Create Music Group Taps Mitchell Shymansky for Chief Data & Technology Role

Mitchell Shymansky has been appointed Chief Data & Technology Officer at Create Music Group (CMG), the music, technology and capital platform for independent artists and labels.

The role:

• Shymansky will oversee CMG’s data, analytics and technology structure, “with a focus on building scalable, intelligent systems that enhance artist outcomes, operational efficiency, and long-term platform advantage,” as per CMG’s statement.

Backstory:

• Shymansky comes from a near two-decade tenure at Universal Music Group, most recently leading the company’s Global Data & Analytics organization.

• His achievements include “architecting and scaling Universal Music Group’s modern data and analytics infrastructure,” developing and launching Universal Music Artists, a first-of-its-kind analytics application for artists at a major label, as well as playing a key role in “applying artificial intelligence and automation to analytics and marketing workflows at Universal Music Group.”

• He received the Billboard Jay Frank Award in 2020 for “his leadership and impact on the digital music ecosystem.”

What they said:

• Mitchell Shymansky: “I was fortunate to work at Universal Music Group during the industry’s transition from a transactional model to streaming, and to help the world’s largest music company successfully adapt and thrive in that shift. The industry is now entering another fundamental transition as AI reshapes how modern record labels operate.”

• He adds: “Create Music Group has repeatedly demonstrated that it knows how to harness new technology to unlock advantages for artists and entrepreneurs. I’m excited to join Jonathan and Alex at this pivotal moment, and to ensure that CMG’s platform – combining technology, capital, and marketing services – is at the forefront of the AI and agentic revolution empowering the next generation of music entrepreneurs.”