HYBE Latin America Launches New Mexican Label, S1ENTO Records

HYBE, the Korean-based multinational music company, has announced a new label operating under its Latin American branch. The imprint is called S1ENTO Records, and it will focus specifically on signing and developing Mexican artists.

S1ENTO Records:

• The first three signings on the label are Grupo Destino, Musza, and Low Clika.

• All three were top contestants on HYBE’s sponsored talent show, Pase A La Fama.

• After succeeding on the program, HYBE will begin a development process “aimed at enhancing their artistry, professionalizing their projects, and preparing them for international audiences,” according to a press release from HYBE Latin America.

What they said:

• Isaac Lee, Chairman & CEO of HYBE Americas: “With S1ENTO Records, we want to open a path for emerging artists to grow with professionalism, discipline, and creative freedom. Following the vision of [HYBE Founder] Bang Si-Hyuk, who has always believed in empowering talent from its roots and projecting it globally, our mission is to transform local talent into sustainable projects with an impact that transcends borders.”

• Myrna Pérez, GM of S1ENTO Records and creator/executive producer of Pase a la Fama: “While the show began as an entertainment format, it also became a platform for emerging artists and an incubator for some of the most outstanding talent in Mexico and the United States. This label, which will eventually expand to other artists, is today the home of that community: musicians who aspire to go beyond the music and build a holistic 360° narrative.”