The exec brings Disney and media venture expertise to the South Korean giant

Basden has worked extensively in the country and Americana space via his 12 years at Big Machine Label Group

The exec will pursue new ventures under the Big Machine Records brand

Johanna Fuentes named Head of Communications and PR

The first signees come from HYBE’s talent show, ‘Pase A La Fama’

He will remain on the Board in an executive advisory role