Bad Bunny Partners with iHeartMedia to Produce Podcasts on Latino-Centered Channel, My Cultura

Just days after making history at the GRAMMYs, Bad Bunny has announced a new venture in the world of podcasting. The Puerto Rican superstar is working with iHeartMedia and his sports management agency, Rimas Sports, to produce new podcasts celebrating Latino culture.

Background:

• The podcasts will live on My Cultura, iHeartMedia’s channel dedicated to celebrating Latino voices.

• The first podcast is set to premiere in early 2026.

• Ronald Acuña Jr., Rimas Sports client, Atlanta Braves outfielder, and MLB’s 2025 Comeback Player of the Year, will host.

• Rimas Sports has over 40 athletes on its roster, including MLB player Fernando Tatis Jr., top-ranking padel player Agustín Tapia, and Colombian motorsports champion Juan Pablo Montoya.

What they said:

• Acuña Jr.: “I’m super pumped about this! You know I love baseball, but I also love everything about being Latino, our vibe, the music that moves us, our family stories, and all the struggles we face every day. This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us.”

• Alejandro Padrón, director at Rimas Sports: “We’re excited to join iHeartMedia’s My Cultura for a podcast that goes beyond sports — covering culture, family, and the stories that connect us as Latinos. Having Ronald Acuña lead the first show marks the start of authentic conversations that inspire and bring fans closer to the talent and vision of our athletes.”