Laufey Inks With UTA for Global Representation in All Areas

The deal encompasses live touring, media, filmed entertainment, brand partnerships, and more

Grammy-winning singer/songwriter Laufey has inked a new deal with United Talent Agency (UTA). The major agency will provide global representation in all areas, including music, film, and brand partnerships.

Background:

  • Laufey is currently touring Australia in support of her latest album, A Matter of Time (2025). Prior to this, she performed throughout North America, Asia, Europe, and the UK.

  • A Matter of Time peaked at No. 4 on the Billboard 200.

  • That album and her previous, Bewitched (2023), won the Grammy for Best Traditional Pop Vocal Album.

  • Last year, Laufey launched The Laufey Foundation, dedicated to providing first-rate instruments and other equipment to youth music programs.

👋 Disclosures & Transparency Block
  • This article was written with information sourced from Variety.

  • We covered it because UTA is a major agency and Laufey is a notable artist.

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