SoundCloud Launches The Upload to Combat ‘Algorithmic Fatigue’
The weekly show is hosted by the platform’s music discovery team
SoundCloud has launched The Upload, a music discovery show curated and hosted by the platform’s editorial team.
Why it matters:
SoundCloud is badging The Upload as a weekly “TL;DR for music discovery,” featuring “must-hear tracks and the stories behind the most exciting emerging artists.”
It’s designed to “combat algorithmic fatigue” and “put the human curation back into music discovery.”
It offers the opportunity to hear new tracks from emerging acts across a diverse range of genres that may not be surfaced by algorithms informed by existing listening habits.
How it works:
SoundCloud team members deliver brief, sub-60 second introductions to each track, adding context and background information.
A new episode is uploaded every Friday.
👋 Disclosures & Transparency Block
This story was written with information from Music Ally.
We covered it because it’s news of a new playlist initiative by SoundCloud.
