Colombia is a significant player in Latin America's music industry, known as 'the land of a thousand rhythms' with over 1,025 folk rhythms¹. The country's music market is valued at USD 139.04 million in 2024 with projected growth at 8.2% CAGR². Colombia is globally ranked as the 38th biggest recorded music market³. The nation has produced internationally recognized genres including cumbia, vallenato, and reggaeton, with artists contributing to the global Latin music boom that generated $1.4 billion in US revenues in 2024⁴.