


BST Hyde Park 2025 (Photo Credit: Chloe Newman)
AEG and American Express Expand Global Partnership
The deal unlocks new card member value, special access to events and more
AEG and American Express (Amex) have expanded their long-standing global partnership of more than two decades.
The details:
The renewed deal is AEG’s largest annual partnership, and stretches back to 2005.
Amex will be AEG’s official payment partner across more than 40 marquee assets and four continents.
Amex card holders will receive festival perks at events such as Coachella, BST Hyde Park, All Points East, and Stagecoach, including exclusive merchandise and onsite experiences.
The American Express Venue Collection™ will deliver card member benefits such as ticket access, dedicated entrances and concession offers across AEG venues such as Crypto.com Arena, Dignity Healthy Sports Park and The O2.
Said venues will also have signature Amex branded lounges.
Amex will continue to be a partner to two of AEG’s sports teams, the LA Galaxy and the LA Kings.
Amex also remains a presenting partner of AEG Presents’ leading European festival, American Express Presents BST Hyde Park.
What they said:
Russell Silvers, President and COO, AEG Global Partnerships: “Amex is more than a partner – they’re a co-architect in how we design the future of live entertainment. From backstage moments to presale innovation, we’re building cultural value at every touchpoint – anchored in our shared mission to deliver unforgettable experiences for fans, artists, and communities around the world.”
AEG and American Express (Amex) have expanded their long-standing global partnership of more than two decades.
The details:
The renewed deal is AEG’s largest annual partnership, and stretches back to 2005.
Amex will be AEG’s official payment partner across more than 40 marquee assets and four continents.
Amex card holders will receive festival perks at events such as Coachella, BST Hyde Park, All Points East, and Stagecoach, including exclusive merchandise and onsite experiences.
The American Express Venue Collection™ will deliver card member benefits such as ticket access, dedicated entrances and concession offers across AEG venues such as Crypto.com Arena, Dignity Healthy Sports Park and The O2.
Said venues will also have signature Amex branded lounges.
Amex will continue to be a partner to two of AEG’s sports teams, the LA Galaxy and the LA Kings.
Amex also remains a presenting partner of AEG Presents’ leading European festival, American Express Presents BST Hyde Park.
What they said:
Russell Silvers, President and COO, AEG Global Partnerships: “Amex is more than a partner – they’re a co-architect in how we design the future of live entertainment. From backstage moments to presale innovation, we’re building cultural value at every touchpoint – anchored in our shared mission to deliver unforgettable experiences for fans, artists, and communities around the world.”
AEG and American Express (Amex) have expanded their long-standing global partnership of more than two decades.
The details:
The renewed deal is AEG’s largest annual partnership, and stretches back to 2005.
Amex will be AEG’s official payment partner across more than 40 marquee assets and four continents.
Amex card holders will receive festival perks at events such as Coachella, BST Hyde Park, All Points East, and Stagecoach, including exclusive merchandise and onsite experiences.
The American Express Venue Collection™ will deliver card member benefits such as ticket access, dedicated entrances and concession offers across AEG venues such as Crypto.com Arena, Dignity Healthy Sports Park and The O2.
Said venues will also have signature Amex branded lounges.
Amex will continue to be a partner to two of AEG’s sports teams, the LA Galaxy and the LA Kings.
Amex also remains a presenting partner of AEG Presents’ leading European festival, American Express Presents BST Hyde Park.
What they said:
Russell Silvers, President and COO, AEG Global Partnerships: “Amex is more than a partner – they’re a co-architect in how we design the future of live entertainment. From backstage moments to presale innovation, we’re building cultural value at every touchpoint – anchored in our shared mission to deliver unforgettable experiences for fans, artists, and communities around the world.”
AEG
American Express
Coachella
BST Hyde Park
All Points East
Stagecoach
Crypto.com Arena
The O2
LA Galaxy
Russell Silvers
Brand Music Partnerships
Live Sector Economic Health
Live Entertainment Market Trends
Music Business Deals
Brand Partnerships
Festival Partnerships
Venue Partnerships
Ticketing
United States
United Kingdom
London, GB
Los Angeles, US
Carson, US
Indio, US
👋 Disclosures & Transparency Block
- This story was written with information sourced from AEG’s press release.
- We covered it because it’s a significant partnership in the events space.
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