Indio, California, nicknamed the "City of Festivals," is a desert city in Riverside County that has become a global music industry hub. Home to the world-renowned Coachella Valley Music and Arts Festival and Stagecoach Country Music Festival, Indio attracts nearly 1.4 million visitors annually¹. These festivals generate approximately $106 million in economic impact for the local economy², making music tourism the city's primary economic driver. The festivals have transformed Indio from a small agricultural town into an internationally recognized destination for music and arts.