Libby Bush
UMG Taps CAA’s Libby Bush as President, Global Brands and Commercial Partnerships
The major label created this role for the experienced entertainment partnerships executive
Universal Music Group (UMG) has added a new position in its C-suite: President, Global Brands and Commercial Partnerships. The first person to hold this position is Libby Bush, former Global Head of Entertainment Partnerships at Creative Artists Agency (CAA).
The details:
Bush will oversee collaborations across UMG’s global brands, media, and commercial partnerships.
This includes UMG’s in-house brand partnerships network, UMG for Brands (UMGFB).
Bush will officially take on the role in November and report to UMG’s Chief Operating Officer, Boyd Muir.
She will be based in Los Angeles.
Background:
Bush founded CAA’s entertainment partnerships branch.
She came on board the major agency when CAA acquired Tandem Entertainment, the entertainment partnerships firm Bush founded.
What they said:
Bush: “Music has never been more central to culture, and what artists can build around it has never been bigger. Today’s artists are storytellers, founders, and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love.”
Muir: “As the ways fans experience music evolve, the opportunities for our artists multiply. Bringing our brand, media and commercial partnerships together under Libby’s leadership will help extend our artists’ reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world’s most influential voices."
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Week.
We covered it because UMG is one of the three major labels.
