NASCAR and The Rolling Stones Unite in Major New Collaboration

The worlds of racing and rock’n’roll are colliding in a new collaboration between NASCAR and The Rolling Stones.

What’s happening:

• Ahead of the July 10 release of their new studio album Foreign Tongues, the Stones and NASCAR are collaborating on a line of co-branded apparel, headlined by the signature NASCAR racing jacket.

• There will also be two limited-edition NASCAR-themed collector vinyl editions of Foreign Tongues.

• Original content highlighting “the parallels between professional drivers and touring musicians” will also be released, as per the press statement.

• Meanwhile, a NASCAR listening lounge will give fans an opportunity to hear the new album inside a custom-designed vehicle which will travel to key Chicago locations leading into NASCAR’s Chicagoland Speedway race weekend on July 4 and 5.

What they said:

• Megan Malayter, NASCAR Vice President of Licensing and Consumer Products: “For generations, NASCAR and The Rolling Stones have captivated fans through unforgettable live experiences and a shared spirit of performance. While one takes place on the race track and the other on the stage, both are fueled by passion, energy and life on the road. This collaboration brings those worlds together in a unique way, giving fans exclusive content, limited-edition collectible vinyls and immersive experiences that celebrate the connection between racing and rock’n’roll.”