UNIFIED Music Group Launches Ground Floor Accelerator Program

UNIFIED Music Group has announced the launch of Ground Floor, an accelerator program designed to help independent Australian artists take the next step in their career.

The details:

• Ground Floor is powered by Community Music, UNIFIED’s global distribution alternative for independent and DIY artists.

• Utilizing Community Music’s resources, it aims to provide six months of hands-on support, mentorship and release guidance for rising acts.

• It’s expected that at least four acts will be welcomed into the system per year.

• The artists will have access to educational workshops on media training, touring, sync, legal and finance, priority marketing and DSP pitching for their next release via Community Music and marketing services business The Annex.

• There will also be a live performance opportunity at a UNIFIED or Community Music event.

The partners:

• Ground Floor is supported by Community Music, UNIFIED Artist Management, Lonely Lands Agency, The Annex, Sound Story and the Bush Music Fund.

• To apply artists must be over the age of 16, independent and unsigned. They must have at least three original songs or demos, and an EP, LP or multiple singles planned in the next 12 months.

• Applications can be made at any time, and they will be regularly reviewed by a committee.

What they said:

• UNIFIED CEO and Founder Jaddan Comerford (speaking to The Music Network): “There’s been this narrative, that’s been getting a lot of traction over a long period of time, around how hard it is for new artists to get going. We thought, how do we make it easier for them? How do we actually create a pipeline that will allow us to support? And that’s really the idea of Ground Floor.”