Warners UK Partners with Generator on Three-Year-Deal

Warner Music UK has teamed with music development agency Generator on a three-year partnership designed to grow long-term opportunities for artists, producers and emerging talent across Northern England.

Why it matters:

• This marks the first major label facility of its kind in the North East of England.

• The partnership gives regional talent access to teams traditionally based in London.

• Generator and Warner Music will also work with colleges, universities and music education partners to build clearer pathways to industry careers.

• The partnership is part of Generator’s plan to provide sustained investment, new jobs and a stronger pipeline of Northern talent progressing into the industry.

• Warner Music will announce its label activity in the region in Spring.

What they said:

• Mick Ross, CEO of Generator: “Right now, the world is looking to the North. The creativity coming out of this region is extraordinary, and it deserves national and global visibility. This partnership deepens the link between our talent and the wider industry, making it possible for artists to build successful careers without leaving the region. It’s a major step toward a stronger, more connected creative North – and a future where the industry comes here, rather than the other way round.”