UMG UK’s Globe Unit Expands to the US

Universal Music Group UK’s sync and brand business, Globe, is expanding into the US with a view to breaking UK talent Stateside.

The deal:

• As per The Hollywood Reporter, Globe is planning its first-ever hires in New York and Los Angeles.

• Interviews are in the works for roles of sync agents for film & TV and advertising, with more planned for 2026.

• The US-based members will report into the UK.

• They will be charged with identifying original and catalog sync opportunities for UK artists.

The execs:

• Globe is led by President Marc Robinson and Co-Managing Directors Jennifer Hills and Sarah Desmond.

Recent placements:

• Globe was responsible for placing Olivia Dean’s “It Isn’t Perfect But It Might Be” in Bridget Jones: Mad About the Boy; Take That’s “Greatest Day” in Anora; and Aurora’s “Through the Eyes of A Child” in Adolescence.

What they said:

• Marc Robinson (to The Hollywood Reporter): “It’s a hugely exciting time for Globe. Our expanded presence in the US will only create more opportunities to connect our world-leading artists with award-winning members of the TV, film and ad industries.”