The 'Major Label Sync Division Expansion' theme in the music industry refers to the increasing investment and focus by major record labels on their synchronization licensing departments. This expansion is driven by the growing importance of sync licensing as a significant revenue stream for artists and labels, allowing music to be placed in films, television shows, advertisements, and video games¹. This trend highlights a shift in how labels monetize music, moving beyond traditional sales and streaming to leverage visual media placements for both financial gain and artist exposure².