Dave Gordon and Rebin Shah (Photo Credit: Herson Nick Telsaint)

1 min read

Atlantic Music Group Enters New Partnership With Today Is Vintage

Today Is Vintage is an indie label founded by Swedish music executive, artist, and entrepreneur, Rebin Shah

Atlantic Music Group (AMG) has announced a new joint venture with the global indie label, Today Is Vintage (TIV). TIV has offices in Stockholm, London, and Los Angeles.

Background:

  • Rebin Shah and Dave Gordon helm TIV.

  • TIV has worked on releases with over 20 billion streams and earned over 80 gold and platinum certifications.

  • Shah is also a successful manager, overseeing Grammy-winning producers.

  • Gordon previously served as Head of Urban Sales and SVP of A&R at Warner Records.

What they said:

  • Elliot Grainge, CEO of Atlantic Music Group, and Zach Friedman, COO of Atlantic Music Group: “Rebin and Dave are the kind of forward-thinking, globally minded entrepreneurs we want to be in business with. We’re glad to welcome them into the Atlantic family.”

  • Shah: “Music doesn’t move in straight lines anymore. Culture travels sideways, across borders, scenes, and communities all at once. Atlantic understands that reality – not just structurally, but culturally. The forward-thinking environment Elliot Grainge has built values taste and innovation, which makes this global partnership feel natural. We’re excited to write the next chapter of Today Is Vintage together with Elliot, Zach Friedman, Nico Ziangas, and the rest of the AMG team.”

Atlantic Music Group (AMG) has announced a new joint venture with the global indie label, Today Is Vintage (TIV). TIV has offices in Stockholm, London, and Los Angeles.

Background:

  • Rebin Shah and Dave Gordon helm TIV.

  • TIV has worked on releases with over 20 billion streams and earned over 80 gold and platinum certifications.

  • Shah is also a successful manager, overseeing Grammy-winning producers.

  • Gordon previously served as Head of Urban Sales and SVP of A&R at Warner Records.

What they said:

  • Elliot Grainge, CEO of Atlantic Music Group, and Zach Friedman, COO of Atlantic Music Group: “Rebin and Dave are the kind of forward-thinking, globally minded entrepreneurs we want to be in business with. We’re glad to welcome them into the Atlantic family.”

  • Shah: “Music doesn’t move in straight lines anymore. Culture travels sideways, across borders, scenes, and communities all at once. Atlantic understands that reality – not just structurally, but culturally. The forward-thinking environment Elliot Grainge has built values taste and innovation, which makes this global partnership feel natural. We’re excited to write the next chapter of Today Is Vintage together with Elliot, Zach Friedman, Nico Ziangas, and the rest of the AMG team.”

Atlantic Music Group (AMG) has announced a new joint venture with the global indie label, Today Is Vintage (TIV). TIV has offices in Stockholm, London, and Los Angeles.

Background:

  • Rebin Shah and Dave Gordon helm TIV.

  • TIV has worked on releases with over 20 billion streams and earned over 80 gold and platinum certifications.

  • Shah is also a successful manager, overseeing Grammy-winning producers.

  • Gordon previously served as Head of Urban Sales and SVP of A&R at Warner Records.

What they said:

  • Elliot Grainge, CEO of Atlantic Music Group, and Zach Friedman, COO of Atlantic Music Group: “Rebin and Dave are the kind of forward-thinking, globally minded entrepreneurs we want to be in business with. We’re glad to welcome them into the Atlantic family.”

  • Shah: “Music doesn’t move in straight lines anymore. Culture travels sideways, across borders, scenes, and communities all at once. Atlantic understands that reality – not just structurally, but culturally. The forward-thinking environment Elliot Grainge has built values taste and innovation, which makes this global partnership feel natural. We’re excited to write the next chapter of Today Is Vintage together with Elliot, Zach Friedman, Nico Ziangas, and the rest of the AMG team.”

👋 Disclosures & Transparency Block
  • This article was written with information sourced from Music Week.

  • We covered it because AMG is a subsidiary of Warner Music Group, one of the three major labels.

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