Trip.com Group Announces Strategic Partnership with Live Nation Asia

Travel services organization Trip.com and Live Nation Asia have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.

The details:

• The collab launches across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China.

• It allows fans to plan concert-focused trips by combining exclusive presale access to shows with flights, hotels and curated local experiences through Trip.com Group’s platform.

The launch:

• The partnership launches with exclusive bundled experiences for K-pop artist TWICE’s tour in Hong Kong.

• Trip.com is giving fans exclusive presale access, bundled hotel packages and transport options.

• Similar bundles will roll out across the aforementioned markets, featuring global and regional superstars.

What they said:

• Bo Sun, Chief Marketing Officer, Trip.com Group: “Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself. Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment.”

• James Dick, EVP of Partnerships and Media, Live Nation Asia: “Concert travel is redefining tourism across Asia. Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”