Noah Kahan Sells Out The Great Divide Stadium Tour

Noah Kahan has sold out his North American stadium tour. Kahan also used Ticketmaster's Face Value Exchange program, which makes tickets purchased on Ticketmaster non-transferrable and only able to be resold through the platform for their original price.

The details:

• The Great Divide tour will run over 30 dates, hitting venues such as the Rose Bowl in Pasadena and four nights at Boston’s Fenway Park.

• The tour also used a program called Persona to verify identities thus preventing bots from purchasing tickets.

• This tour is one of the first to use Persona and the Face Value Exchange program.

What they said:

• Joe Berchtold, Live Nation President/CFO said during a recent earnings call: “We are increasing the use of various tools, including identity verification for artist sign-up and for queues, to try to give real fans a better chance than the brokers in terms of buying the tickets. We’re increasing our use of Face Value Exchange. All of these tools, we think, have been effective in helping shrink the overall industry and keeping the artists with more control over the tickets and their relationship with their fans.”