Too Lost Secures Direct Deal with South Korea’s Melon Streaming Service

Indie music distribution and publishing company Too Lost and South Korean music streaming service Melon have signed a direct partnership.

What it means:

• Too Lost says the integration will strengthen its ability to “deliver music seamlessly to Korean listeners and position independent acts alongside the biggest names in pop culture.”

• As per Music Business Worldwide, Melon is the second-largest music streaming service in South Korea with 6.01 million monthly active users.

• The service has been linked to K-pop’s rise in popularity.

Strategic growth:

• Too Lost was founded in 2020 and is headquartered in New York.

• Per its website, its distribution and publishing services deliver, monetize and protect songs across the globe for 400,000+ musicians, record labels, studios, brands, investors and platforms.

• Recent moves include investing in indie label Rebellion Records and startup AntiFragile Equity Partners, and partnering with music financing company Xposure Music and direct-to-fan platform EVEN.

What they said:

• Greg Hirschhorn, Too Lost CEO: “This partnership is about breaking borders for independent artists. Melon is one of the most influential platforms in the world, and connecting our creators directly to its audience helps make independence truly global.”