TikTok Launches Competition for Emerging Artists: Music On Stage '25

TikTok LIVE has announced its first global competition for music creators: Music On Stage '25. Entrants from over 23 regions will have a chance to compete for song production, publishing, and promotional support from SoundOn, TikTok’s digital music distribution and promotion service.

Music On Stage '25:

• The competition is focused on emerging artists and music creators.

• TikTok breakout Sam Ryder will host.

• The Regional Finals will happen August 29-31. Contestants who reach this phase will compete in "Take the Stage" battles streamed live in-app.

• Audience votes, small gifts, and judges' bonus points will decide who moves on.

• Regional Finals winners will go on to the Global Finals LIVE.

• Two editions of the Global Finals will take place. One in Seoul on September 19 for Asia-Pacific contestants. The other is in London on September 27 for contestants from the Americas, Europe, the Middle East, and Africa.

• In addition to support from SoundOn, winners will perform at TikTok LIVE Fest in 2026.

What they said:

• Shen Gao, Head of LIVE Operations at TikTok LIVE: "TikTok LIVE is one of the most exciting spaces for artists right now as a launchpad for musical talent. It's where fans can connect with music in real time, share moments, and support their favourite performers directly. Music On Stage takes that energy global."