Monetizing live performances in the music industry refers to the various strategies and mechanisms by which artists and other stakeholders generate revenue from live musical events. This includes ticket sales, merchandise, sponsorships, and performance royalties. The global live music industry revenue stood at $28.6 billion in 2023¹. Artists can monetize live performances through platforms like BMI Live and ASCAP Onstage². Promoters play a crucial role in marketing and promoting these events³. Live shows are considered a significant income stream for artists⁴.