Seoul, KR

Seoul is the capital of South Korea and a major center for the country's music industry. South Korea's music market was the seventh-largest in the world in 2021.¹ The nation's music publishing market was valued at USD 0.45 billion in 2024 and is projected to grow.² While K-Pop is the most internationally recognized genre, other popular genres in Seoul and South Korea include ballads, trot, and original soundtracks (OSTs).³