Platform Investment in Content Creation in the music industry refers to the growing trend of digital platforms providing financial backing or facilitating investment opportunities for music artists and content creators. This encompasses various models, including direct funding from platforms, revenue-sharing agreements, and the emergence of specialized marketplaces where individuals can invest in music royalties or artists' future earnings¹. These initiatives aim to empower creators, foster new talent, and diversify revenue streams within the evolving music ecosystem. Some platforms allow artists to raise funding by selling their revenue-sharing rights², while others connect music artists to video content creators³.