Taco Bell has announced the Feed The Beat Record Club, offering loyalty members access to free vinyl from its Feed The Beat Class of 2025.
Why it matters:
The Feed The Beat initiative has been running since 2006.
It offers artists promotional opportunities, as well as free food while on the road.
It recently announced its Class of 2025, featuring 100 acts from around the world.
The offer:
The Record Club will launch on the Taco Bell app on May 20.
300 loyalty members can claim the latest vinyl release from one of three Feed The Beat artists – Anxious, Magdalena Bay and Frankie and the Witch Fingers – on a first-come-first-served basis.
The package will also include a Feed The Beat vinyl slipmat and stickers, as well as "a unique insert with artist information".
