UMG Opens New UMusic Shops in NYC, London

Universal Music Group (UMG) has partnered with its entertainment driven hospitality venture, UMusic Hospitality & Lifestyle, to open two new UMusic Shop locations in New York and London. They follow earlier launches in Madrid and Tokyo’s Harajuku district.

Instore:

• Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG’s artists, songwriters and labels.

New York:

• Opened on Wednesday December 10 at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar superfan retail experience in North America.

• To celebrate the opening UMusic Shop NY has partnered with New York’s own Awake NY on an exclusive capsule collection: the UMG x Awake NY “Music Is Universal” drop, available only instore.

• It will host two fan driven pop-ups this week, one honoring the songs of Neil Diamond (December 11), the other Conan Gray (December 12).

London:

• UMusic Shop Camden will open on Tuesday December 16.

• Reflecting the Borough’s deep artistic and musical roots, the shop will feature exclusive artist collections, immersive installations and live performances, along with a Vinyl lounge, DJ booth, and recording-studio inspired Sound Room that “allows fans to experience music like never before.”

What they said:

• Susan Mazo, EVP & Chief Impact Officer at Universal Music Group: “The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters, and brands to connect with their fans through exclusive experiences, merchandise, and bespoke collections. Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”