Feed The Beat is a program by Taco Bell, started in 2006, that supports touring musicians by providing them with $500 in Taco Bell gift cards. It aims to help artists focus on their music by covering meal expenses. The program has assisted over 2,000 artists and bands, helping them connect with new fans and gain exposure through Taco Bell's platforms. Recently, Feed The Beat launched a Record Club, offering vinyl albums from participating artists.