1 min read

Setmixer Launches Marketplace for Live Recordings from UK Venues

The startup promises new revenue streams for artists and venues

Setmixer, the startup that turns live concerts into studio-quality recordings, has launched its online store offering recordings from 55 venues in the UK.

The deal:

  • Fans can buy a recording of a show within 12 hours of it finishing.

  • As per Music Ally, 70% of the revenue from these sales goes to the artists.

  • 10% goes to the venues.

  • Artists can also buy the multi-track source files from Setmixer โ€“ venues receive 50% of those sales.

  • Most recordings currently cost ยฃ3-5, but artists can choose higher prices if they want.

  • Fans listen to their purchased recordings on Setmixerโ€™s web-app.

Backstory:

  • Setmixer raised $760,000 of pre-seed funding in 2024.

  • It also took part in BPIโ€™s Grow Music innovation program and the Music Ally SI:X startup showcase.

  • Music Ally reports that to date Setmixer has recorded more than 10,000 live sets, and the company claims itโ€™s working with 3,400 artists, which is around 73% of those recorded.

  • It is currently attempting to raise ยฃ1.5m to fuel its expansion.

What they said:

  • Pascal de Mul, Founder (as per Music Ally): โ€œWe were set up to ensure that every show is shared. This content may be too โ€˜nicheโ€™ for streaming, but it is massively valuable for the fans who were there, as well as for the superfans who may want to hear all the dates. With a transactional model and 70% revenue share for artists (and no minimum payout level) it monetizes very well, even in modest numbers.โ€

Setmixer, the startup that turns live concerts into studio-quality recordings, has launched its online store offering recordings from 55 venues in the UK.

The deal:

  • Fans can buy a recording of a show within 12 hours of it finishing.

  • As per Music Ally, 70% of the revenue from these sales goes to the artists.

  • 10% goes to the venues.

  • Artists can also buy the multi-track source files from Setmixer โ€“ venues receive 50% of those sales.

  • Most recordings currently cost ยฃ3-5, but artists can choose higher prices if they want.

  • Fans listen to their purchased recordings on Setmixerโ€™s web-app.

Backstory:

  • Setmixer raised $760,000 of pre-seed funding in 2024.

  • It also took part in BPIโ€™s Grow Music innovation program and the Music Ally SI:X startup showcase.

  • Music Ally reports that to date Setmixer has recorded more than 10,000 live sets, and the company claims itโ€™s working with 3,400 artists, which is around 73% of those recorded.

  • It is currently attempting to raise ยฃ1.5m to fuel its expansion.

What they said:

  • Pascal de Mul, Founder (as per Music Ally): โ€œWe were set up to ensure that every show is shared. This content may be too โ€˜nicheโ€™ for streaming, but it is massively valuable for the fans who were there, as well as for the superfans who may want to hear all the dates. With a transactional model and 70% revenue share for artists (and no minimum payout level) it monetizes very well, even in modest numbers.โ€

Setmixer, the startup that turns live concerts into studio-quality recordings, has launched its online store offering recordings from 55 venues in the UK.

The deal:

  • Fans can buy a recording of a show within 12 hours of it finishing.

  • As per Music Ally, 70% of the revenue from these sales goes to the artists.

  • 10% goes to the venues.

  • Artists can also buy the multi-track source files from Setmixer โ€“ venues receive 50% of those sales.

  • Most recordings currently cost ยฃ3-5, but artists can choose higher prices if they want.

  • Fans listen to their purchased recordings on Setmixerโ€™s web-app.

Backstory:

  • Setmixer raised $760,000 of pre-seed funding in 2024.

  • It also took part in BPIโ€™s Grow Music innovation program and the Music Ally SI:X startup showcase.

  • Music Ally reports that to date Setmixer has recorded more than 10,000 live sets, and the company claims itโ€™s working with 3,400 artists, which is around 73% of those recorded.

  • It is currently attempting to raise ยฃ1.5m to fuel its expansion.

What they said:

  • Pascal de Mul, Founder (as per Music Ally): โ€œWe were set up to ensure that every show is shared. This content may be too โ€˜nicheโ€™ for streaming, but it is massively valuable for the fans who were there, as well as for the superfans who may want to hear all the dates. With a transactional model and 70% revenue share for artists (and no minimum payout level) it monetizes very well, even in modest numbers.โ€

๐Ÿ‘‹ Disclosures & Transparency Block

- This story was written with information sourced from Music Ally.

- We covered it because itโ€™s news of a music tech startup in the live events space.

๐Ÿ“จ Subscribe to NIF

Get news dropped in your inbox ๐Ÿ‘‡

๐Ÿ“จ Subscribe to NIF

Get news dropped in your inbox ๐Ÿ‘‡