


Setmixer, the startup that turns live concerts into studio-quality recordings, has launched its online store offering recordings from 55 venues in the UK.
The deal:
Fans can buy a recording of a show within 12 hours of it finishing.
As per Music Ally, 70% of the revenue from these sales goes to the artists.
10% goes to the venues.
Artists can also buy the multi-track source files from Setmixer – venues receive 50% of those sales.
Most recordings currently cost £3-5, but artists can choose higher prices if they want.
Fans listen to their purchased recordings on Setmixer’s web-app.
Backstory:
Setmixer raised $760,000 of pre-seed funding in 2024.
It also took part in BPI’s Grow Music innovation program and the Music Ally SI:X startup showcase.
Music Ally reports that to date Setmixer has recorded more than 10,000 live sets, and the company claims it’s working with 3,400 artists, which is around 73% of those recorded.
It is currently attempting to raise £1.5m to fuel its expansion.
What they said:
Pascal de Mul, Founder (as per Music Ally): “We were set up to ensure that every show is shared. This content may be too ‘niche’ for streaming, but it is massively valuable for the fans who were there, as well as for the superfans who may want to hear all the dates. With a transactional model and 70% revenue share for artists (and no minimum payout level) it monetizes very well, even in modest numbers.”
Setmixer, the startup that turns live concerts into studio-quality recordings, has launched its online store offering recordings from 55 venues in the UK.
The deal:
Fans can buy a recording of a show within 12 hours of it finishing.
As per Music Ally, 70% of the revenue from these sales goes to the artists.
10% goes to the venues.
Artists can also buy the multi-track source files from Setmixer – venues receive 50% of those sales.
Most recordings currently cost £3-5, but artists can choose higher prices if they want.
Fans listen to their purchased recordings on Setmixer’s web-app.
Backstory:
Setmixer raised $760,000 of pre-seed funding in 2024.
It also took part in BPI’s Grow Music innovation program and the Music Ally SI:X startup showcase.
Music Ally reports that to date Setmixer has recorded more than 10,000 live sets, and the company claims it’s working with 3,400 artists, which is around 73% of those recorded.
It is currently attempting to raise £1.5m to fuel its expansion.
What they said:
Pascal de Mul, Founder (as per Music Ally): “We were set up to ensure that every show is shared. This content may be too ‘niche’ for streaming, but it is massively valuable for the fans who were there, as well as for the superfans who may want to hear all the dates. With a transactional model and 70% revenue share for artists (and no minimum payout level) it monetizes very well, even in modest numbers.”
Setmixer, the startup that turns live concerts into studio-quality recordings, has launched its online store offering recordings from 55 venues in the UK.
The deal:
Fans can buy a recording of a show within 12 hours of it finishing.
As per Music Ally, 70% of the revenue from these sales goes to the artists.
10% goes to the venues.
Artists can also buy the multi-track source files from Setmixer – venues receive 50% of those sales.
Most recordings currently cost £3-5, but artists can choose higher prices if they want.
Fans listen to their purchased recordings on Setmixer’s web-app.
Backstory:
Setmixer raised $760,000 of pre-seed funding in 2024.
It also took part in BPI’s Grow Music innovation program and the Music Ally SI:X startup showcase.
Music Ally reports that to date Setmixer has recorded more than 10,000 live sets, and the company claims it’s working with 3,400 artists, which is around 73% of those recorded.
It is currently attempting to raise £1.5m to fuel its expansion.
What they said:
Pascal de Mul, Founder (as per Music Ally): “We were set up to ensure that every show is shared. This content may be too ‘niche’ for streaming, but it is massively valuable for the fans who were there, as well as for the superfans who may want to hear all the dates. With a transactional model and 70% revenue share for artists (and no minimum payout level) it monetizes very well, even in modest numbers.”
👋 Disclosures & Transparency Block
- This story was written with information sourced from Music Ally.
- We covered it because it’s news of a music tech startup in the live events space.
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