Primary Wave and Nas Nuvens Acquire Gilberto Gil’s Catalog

Primary Wave Music and South America’s Nas Nuvens Music have partnered to acquire the catalog of award-winning Brazilian composer, singer, and guitarist, Gilberto Gil.

Why it matters:

• As per Primary Wave’s press release, the companies’ partnership with Gil is “one of the most significant to emerge from South America,” and one of Brazil’s “largest music transactions.”

• Their focus will be on the “concretization and preservation” of Gil’s legacy, while “accelerating the internationalization of his catalog and cultural impact among new generations, across new platforms, and to global audiences.”

• The companies will work alongside Gil on his catalog, building on the “careful stewardship” led by Flora Gil and the Gege team over the past decades.

Legacy:

• Gil’s career has spanned six decades and more than 60 albums, during which he helped define the Tropicália movement.

• He has won two GRAMMY Awards, nine Latin GRAMMY Awards, and in 2005 was the first Latin American recipient of the Polar Music Prize.

• 83-year-old Gil will continue his farewell tour, Tempo Rei, through 2026.

What they said:

• Jason Eliasen, CFO & COO, Nas Nuvens Music Group: “Gilberto Gil is the living embodiment of Brazilian culture on the world stage, representing everything that makes Brazil unique and globally relevant. This partnership is not only iconic for Brazil, but a landmark moment for global music, recognizing the universal importance of Gil’s work. It creates a powerful bridge between Brazil and the global music ecosystem, allowing us to anchor Gil’s legacy at home while bringing his music, his image, and his story to audiences around the world.”