Netflix and Spotify Announce New Video Podcast Collaboration
The streaming giants are seeking to rein in YouTube’s dominance
Spotify and Netflix are partnering to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios and The Ringer to Netflix.
The deal:
Will come into effect in the US in early 2026, with other markets to follow.
Shows will include The Rewatchables, The Zach Lowe Show, The Dave Chang Show, Serial Killers and more.
Why now:
Video podcasts have grown in popularity, with a poll by Cumulus Media revealing 72% of podcast listeners prefer shows with video.
YouTube is currently the most popular platform through which to consume them.
What they said:
Roman Wasenmüller, VP and Head of Podcasts at Spotify: “This partnership marks a new chapter for podcasting. Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
Spotify and Netflix are partnering to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios and The Ringer to Netflix.
The deal:
Will come into effect in the US in early 2026, with other markets to follow.
Shows will include The Rewatchables, The Zach Lowe Show, The Dave Chang Show, Serial Killers and more.
Why now:
Video podcasts have grown in popularity, with a poll by Cumulus Media revealing 72% of podcast listeners prefer shows with video.
YouTube is currently the most popular platform through which to consume them.
What they said:
Roman Wasenmüller, VP and Head of Podcasts at Spotify: “This partnership marks a new chapter for podcasting. Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
Spotify and Netflix are partnering to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios and The Ringer to Netflix.
The deal:
Will come into effect in the US in early 2026, with other markets to follow.
Shows will include The Rewatchables, The Zach Lowe Show, The Dave Chang Show, Serial Killers and more.
Why now:
Video podcasts have grown in popularity, with a poll by Cumulus Media revealing 72% of podcast listeners prefer shows with video.
YouTube is currently the most popular platform through which to consume them.
What they said:
Roman Wasenmüller, VP and Head of Podcasts at Spotify: “This partnership marks a new chapter for podcasting. Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
Spotify
Netflix
Spotify Studios
The Ringer
The Rewatchables
The Zach Lowe Show
The Dave Chang Show
Serial Killers
Roman Wasenmüller
Cumulus Media
Streaming Platform Diversification
Cross-Platform Streaming Partnerships
Platform Investment In Content Creation
Media Company Content Acquisition
Competition In Video Podcasts
Media Partnership
Distribution Partnership
Audio Content
Video Creator Deals
Video Podcast Distribution
United States
👋 Disclosures & Transparency Block
This story was written with information from Spotify’s press release and Digital Music News.
We covered it because it’s news of a partnership between two streaming giants.
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