WMG Partners with South Korean Management Agency, MAINSTREAM

Warner Music has entered a music partnership deal with South Korean management agency MAINSTREAM, home to South Korean music icons Lee Young Ji and Kik5o.

Why it matters:

• The deal strengthens Warner Music’s commitment to collaborating with expert local teams from South Korea, elevating talent, and co-creating music to expand their global reach.

The deal:

• Warner Music will work closely with MAINSTREAM and its roster on talent development, music production and promotion to help grow its artists’ international careers.

• Warner Music Korea will play a crucial role in the collaboration.

• The first co-production release under the deal will be the latest single by Lee Young Ji, “Robot.”

What they said:

• Oscar Scivier, Head of A&R for Warner Music APAC: “I am delighted to partner with MAINSTREAM; they are a talented group and have been amazing in developing their artists. I had such a strong belief in Young Ji’s ability to become a global superstar from the first time I heard her music. That belief has grown even stronger the more I worked with her in the studio.”

• Hyunsoo Lee, CEO of MAINSTREAM: “We are excited to begin this new partnership with Warner Music. We feel very aligned with Oscar’s vision for breaking artists globally out of Asia, and we are already happy with the new music we’re creating together.”