Lickd Rolls Out Music Licensing Solution for Brands’ Social Media
Offers a legal solution for brands wanting popular music in their campaigns
Lickd, the digital platform that enables YouTube creators to legally use licensed popular music with their content, has launched a new platform called Lickd For Brands.
Legally licensed tracks:
The new platform allows brands, businesses or agencies making branded content or brand-sponsored content to legally use mainstream popular music in their social media campaigns across TikTok, YouTube Shorts, Instagram Reels and Snapchat.
The platform currently offers music from the Universal Music and BMG catalogs, "alongside the world's biggest publishers."
High profile lawsuits:
The launch comes in the wake of high-profile copyright infringement lawsuits against brands such as Crumbl and Designer Shoe Warehouse for using unlicensed music in their social media videos.
The music in each social platform's library is preapproved for personal use, not for that by companies or in paid influencer campaigns.
What they said:
A company statement claims this is "a real major music-industry buy-in to solving this problem, at scale."
👋 Disclosures & Transparency Block
This story was written with information sourced from Music Week and Lickd’s website.
We covered it because of its timeliness in the wake of recent copyright infringement lawsuits, and because of its potential to offer a solution to such issues in the future.
